Strategic trends

Martijn Lofvers, 22 June 2023

Many companies around the world are currently in the midst of a strategic repositioning. The choices they make will determine whether they survive the coming decade of innovations, uncertainties and changes, or will be obliterated or acquired by competitors. The once-mighty conglomerate General Electric, built up by industrial icon Jack Welch, is being subdivided into three distinct companies, for example, because the various corporate structures, business models and supply chains have become so complex that there is no longer any synergy to be gained. Similarly, Japanese electronics group Toshiba is splitting itself into three to achieve the necessary flexibility increases.

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